🚀 Market Entry Strategy (Mauritius & Global Expansion Plan)
Phase 1: Establishing Market Leadership in Mauritius (Q2-Q3 2025)
📌 Objective: Become the #1 AI-Driven Business Operations & AI Builds Provider in Mauritius.
✅ Key Initiatives:
- Direct Outreach & B2B Sales – Engage local businesses through networking & targeted campaigns.
- Strategic Partnerships – Align with corporates, SMEs, and industry leaders to integrate AI in their operations.
- Workshops & AI Awareness Programs – Drive adoption through education & live AI demo sessions.
- Influencer & Thought Leadership Marketing – Position Sapient Magnus as the AI authority in the region.
Phase 2: Regional Expansion (Africa & Indian Ocean – Q4 2025)
📌 Objective: Expand into high-growth African & regional markets.
✅ Key Initiatives:
- Partner with High-Growth Businesses – Offer AI-powered automation & builds.
- Industry-Specific AI Deployment – Focus on fintech, logistics, and customer service.
- B2B SaaS & AI-Powered Services – Launch subscription-based AI solutions for SMEs.
- Localized Sales & Marketing – Regional reseller partnerships & affiliate networks.
Phase 3: Global Expansion (2026 Onward – US, UK, EU, Asia)
📌 Objective: Scale AI services to the US, UK, and global tech hubs.
✅ Key Initiatives:
- Launch AI SaaS Offerings – Make AI accessible to businesses of all sizes.
- AI Consulting & Transformation Services – Help businesses go fully AI-powered.